What's next for Cafe Coffee Day

Germans love coffee - so much that, according to forecasts, the market will be the largest in Europe by 2025 at almost 20 billion euros per year. * For all fans of black gold, there is good news for International Coffee Day on October 1st: The international successful coffee brand Costa Coffee will hit the German market in autumn. The starting points are the two cities of Berlin and Cologne - there you can enjoy coffee to-go on the sampling tour from October.

Berlin, September 28th2020. Coffee sales in Germany are already 16 billion euros - making it the fifth largest sales market in the world. ** By 2025, this is expected to rise to over 20 billion euros. This would make the Germans the best-selling coffee market in Europe, but consumers say that high-quality coffee with wide availability is still difficult to find on the go. But there is hope: Just in time for International Coffee Day on October 1st, Costa Coffee, one of the most famous brands for coffee enjoyment in Europe, is launching on the German market.

Excellent coffee: to-go and in partner stores

So far, Costa Coffee has only been to selected locations, including represented at Berlin and Karlsruhe main train stations. Now Costa Coffee is beginning to gradually expand its presence in Germany in Berlin and Cologne. As a first step, Costa Coffee is installing innovative smart café machines in both cities. They have an ultra-modern, intuitive touchscreen user interface and are cleaned daily and filled with new coffee beans and fresh milk. They offer up to 200 different beverages for coffee enjoyment in the highest barista quality in between. In addition, interested restaurateurs in the two focus cities have the opportunity to serve the exclusive quality coffee in their own shops. Costa Coffee offers a first foretaste on its sampling tour. This takes place from the beginning of October to December in Berlin and Cologne. Further campaigns will follow by the end of the year.

 

Produced exclusively and sustainably

The company has around 50 years of experience in the coffee business, as the brothers Sergio and Bruno Costa founded Costa in London in 1971. In Germany there will initially be three in-house roasted coffee specialties. Gennaro Pelliccia, Costa Coffee’s Master of Coffee, has developed the “Signature Caffé Crema Blend” especially for the German market: a mixture of 70 percent Arabica and 30 percent Robusta beans. The "Espresso Signature Blend" developed by the two founders has been around since 1971. The decision for this blend was only made after both had tested 112 variants as a blind tasting. It consists of 65 percent Arabica and 35 percent strong Robusta beans. The range is completed by the Premium Brewed Medium Roast made from 100 percent Arabica beans for filter coffee. All three varieties are 100% Rainforest Alliance certified and thus meet defined social, economic and ecological standards. The beans are processed in our own, energy-efficient roasting plant in Great Britain near London, which is completely powered by renewable energies. The to-go cups are also made from 95% sustainably sourced fresh fiber paper (PEFC-certified) and 5% from 100% natural PE plastic from renewable resources. The brand has been part of The Coca-Cola Company since 2019. The many years of coffee experience and the high quality standards of both companies complement each other ideally. More information at: www.costacoffee.de

 

About Costa Coffee

Costa Coffee was founded in 1971 in London by the Italian brothers Sergio and Bruno Costa and has been part of The Coca-Cola Company since 2019. Costa Coffee is represented with over 3,000 stores worldwide and is active in a total of 31 countries. Costa Coffee is the largest coffee shop provider in Europe and since 2018 Costa Coffee has also been operating some coffee shops in Germany at selected locations. Costa Coffee only uses Rainforest Alliance certified coffee beans, which are processed in its own roastery in Great Britain near London. The roastery is operated 100 percent with energy from renewable sources. The Costa Foundation, a registered charity, supports school and training projects to further improve the living conditions of children in the coffee-growing areas. To date, the Costa Foundation has funded over 80 school projects, changing the lives of more than 75,000 children.

 

Sources: * AllegaProject Coffee Germany 2020, Statista, February 2020 ** https://de.statista.com/outlook/30010000/137/kaffee/deutschland, as of September 2020