Elon Musk is a figurehead
Elon Musk apologized - kind of
But his statements could not only affect Musk as a person. Because the billionaire is the figurehead of Tesla and SpaceX. Their investors recently demanded that he concentrate more on his actual work. At Tesla in particular, his backing is still weakened due to the months of production problems. With his failures, he could damage the image of the electric car manufacturer - and disgrace both buyers and investors. James Anderson of Baillie Gifford, one of Tesla's largest investors, had already indicated that he would "share his feelings with the company [Tesla]".
Even with Twitter, Elon Musk could potentially run into problems. Because, as several users noted, some of Musk's hasty tweets would definitely be offensive and thereby violate Twitter guidelines. Twitter had told Techcrunch that something would be done if violations were found. In response to the criticism, Elon Musk has already promised to be less active on social media in the future.
Update from January 18, 2018: In the meantime, Elon Musk has apologized - or at least explained. The billionaire wrote on Twitter that he was angry because “Mr. Unsworth had spread several untrue things ”about the mini-submarine, which would have been built“ to the specifications of the divers team leader ”. Still, Musk continues, his own words and deeds cannot be justified by this. “I apologize to Mr. Unsworth and the companies I represent as director. It was my fault, mine alone. "
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