What is the size of the keyword prominence
Acrolinx can examine your content and tell you which keywords a search engine is likely to prioritize when indexing. These keywords will appear as keyword candidates.
It tells you how many of your keyword candidates match your target keywords.
How to check the findability of your content:
- Open a document, and then open Acrolinx, if it is not already open.
- click onCHECKto review your content, identify candidate keywords, and get findability metrics for target keywords.
- Open the tab Findabilityand look through the keywords.
The tab Findabilityconsists of 2 sections:
- Keyword Candidates
Here you will find keywords that appear frequently in your content. This list is based on a few metrics that we will discuss below.
- Target keywords
Here you will find keywords that you can use to increase the findability of your content. The list should contain the search terms that you want to cover in your content.
Review and analyze the keyword information to see how you can optimize your content.
- Keyword Candidates
Findability metrics help you review candidate and target keywords. The metrics help you organize and rate the keywords.
Here is a brief explanation of the metrics:
|frequency||This metric measures the number of keywords in relation to the size of the document. It is shown as a score out of 100.|
|number||How often does the keyword appear in your content?|
|Prominence||How prominent is the keyword in your content? A prominent placement is a placement in the title, in headings, or in the first paragraph of a document. Acrolinx uses a special formula that gives each keyword a prominence score out of 100.|
Acrolinx will warn you if there is a problem with your findability metrics. For example, when prominence scores don't match the priority of keywords. The following illustration explains these warnings in detail:
|1) Yellow celebrity warning|
The keywordabovethis keyword has a lower prominence score.
We should make the keyword “context definition file” more prominent in the text. Alternatively, we can move it under the keyword “guideline” so that “guideline” has a higher priority.
|2) Red warning about celebrities||The keyword, the one2 places higherPriority will get a lower prominence score than this one.|
Here we should make the keyword “content definition file” more prominent in the text. Alternatively, we can move it under the keyword "context" so that "context" has a higher priority.
|3) Red number warning||The number is 0. This means that this target keyword does not appear in the text.|
In this case, we should include the keyword “rule” at least once in the text.
We mentioned earlier how synonyms can make your content easier to find. We have already illustrated this using our own product content. Let's look at another example.
We have replaced the term “rule” with “guideline”. However, we assume that most of our customers will continue to type “rule” when looking for information on writing tips. If we don't include these terms in our content, our help articles will be more difficult to find.
The following graphic shows the candidate and target keywords for help articles that cover writing tips for specific types of content.
We have highlighted some important keyword metrics in the Target Keywords list.
- The prominence of our most important keyword is 0.
That said, our main keyword isn't prominent enough in our article. If someone skims the article, it can become a problem. The most important target keywords should be prominent enough that readers can quickly see what the article is about.
Prominence warnings are displayed for the next two keywords. These warnings indicate that a higher priority keyword has a low prominence score.
- The frequency of the keyword "rule" is 0.
The keyword does not appear in the text. It is - as a synonym for "guideline (writing tip)" - one of our target keywords.
To solve the first problem, we have to integrate the keyword “rule” into our content. We should be careful not to confuse readers with inconsistent terminology. We do this by adding a note about renaming at the top of the page:
Since version 5.0 we refer to “rules” and “rule sets” as “writing tips” and “writing profiles”.
We solve the second problem as follows: We rewrite the title and the first sentence so that both contain our most important target keyword.
Configuring Guidelines So that They Only Apply to Certain Contexts
Configuring Guidelines to BeContext-specific
You can configure your guidelines so that they only apply in certain contexts.
Context-specificguidelines are guidelines that only apply in certain contexts such as titles or lists.
When we run a new test, the corresponding metrics have improved.
The frequency and prominence scores for the target keywords “rule” and “context-specific” have increased. So we've improved the findability for these target keywords.
You can also apply this method to your content.
- Make a list of target keywords for your text.
- Make sure the frequency is higher than 0 for all target keywords.
- Make sure that the prominence scores for your top target keywords match their priority.
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