How can I recover from Google Panda

Panda (Google Updates)

Google Panda: Brief explanation:

 
The Panda Update from Google describes a series of algorithm changes with which the search engine provider is re-sorting its search results. The Panda Update appeared for the first time in 2011 and, according to Google, is primarily intended to relate to the quality of website content.

Detailed explanation:

 
In order to be able to serve users' search queries in the best possible way and to refine the search results offered, Google is revising its search algorithm at regular intervals. Google uses this algorithm to evaluate websites based on certain factors and to determine a ranking of the pages. The company redefines and rebalances these factors through updates. One of the largest and most influential of these updates is the Panda Update. It was rolled out for the first time in February 2011, initially for the American Google search, and later also internationally. At the beginning it affected around 12% of all search queries, but has been updated and changed a few times since then. Version 4.1 is currently (as of October 2014).

Goal of the Panda update:

 
With the Panda Update, Google is trying to design its algorithm in such a way that websites are rewarded that offer high-quality content and added value for the user. On the other hand, pages with inferior or useless content are penalized. In this way, users of the search engine should be shown more informative and more appropriate search results.

Factors that the Panda Update penalizes:

 
The search engine provider uses various factors to determine which pages are rated positively and which are negatively. While Google gives some of the reasons for a penalty, it avoids going into the details of the factors. The investigations of many SEO experts have shown that the following errors can lead to a penalty in large numbers:
 

  • Not enough unique content:
    Google does not like the use of duplicate, i.e. copied, content, so-called duplicate content. Pages that contain too little unique content lose value due to the Panda update. This includes, for example, pages that take over large parts or the entire content of other (own) websites - especially if they were only generated to cover different variations of a keyword.
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  • Bad ratio of content to other elements:
    Pages that have too little of the actual content compared to the website template (footer, navigation, etc.), to further links, to advertising and the like, are viewed by Google as inferior.
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  • Empty pages:
    Pages that do not contain any meaningful content will also be penalized by the Panda update, e.g. B. Websites that only contain links to other sites.
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  • Too many ads:
    Pages with too many ads in relation to the content lose value.
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  • Automatically generated content:
    Websites that offer automatically generated content, often in conjunction with affiliate links, are viewed as negative pages.
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  • Bad legibility and poor quality of the text:
    To what extent Google can actually evaluate the readability and quality of a text and incorporate this into the update is controversial. However, there are many indications that factors such as structure and formatting, but also ease of readability and clarity, are taken into account by Panda.
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  • Negative user data:
    Some research suggests that Google is incorporating user signals into the Panda update. For example, the click-through rate, the bounce rate, the length of stay and a few other values ​​are among the factors that are evaluated in the Panda Update.
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  • Bad backlinks:
    Since the latest Panda update of the algorithm (Panda 4.1), there have been indications that backlinks or link texts also play a role in the Panda update.

 
Many updates to the update resulted in some significant changes in the ranking. It is difficult to determine what the Panda Update specifically responded to in each case. As a rule, entire domains were penalized in the past if they contained too many inferior subpages. At the same time, this improved the ranking of pages with good content. Especially after Panda 4.0, many pages that were affected by an earlier Panda update have recovered and have risen in the ranking again. Some tool operators also found that content aggregators who provide little of their own content, for example, have been penalized.

Conclusion:

With updates like Panda, Google is trying to improve the quality of its search results. The Panda Update, which appeared for the first time in February 2011 and has been updated again and again since then, tries to identify pages with inferior content, which are then downgraded in the ranking. The update takes into account the content of a website in particular and examines it from different perspectives. Pages with good content - for example well-written texts that offer a reader well-prepared information - are rewarded with the help of the Panda Update.


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