How can I become like Neil Patel
Anyone who deals extensively with online marketing will sooner or later get to know Neil Patel digitally. He is not only the founder of the well-known marketing portals Kissmetrics and Quicksprout, but also a sought-after speaker. Today he gives valuable advice to marketers around the world on his blog - and writes guides with goals as humble as "How to Generate $ 1,000,000 from Your Blog". Reason enough to listen to him ...
Marketing tips from Neil Patel
1. "You can't generate income without traffic."
You read this statement by far the most frequently in texts by Neil Patel. His central considerations on online marketing have their starting point here: You need first high traffic and then a sales model. He is of the opinion that many marketers ignore the fact that regular conversion rates rarely exceed 3% - and therefore, even with 100,000 page visitors per day, you can only convince relatively few of a purchase, which is why traffic is the top priority.
2. "Ads are typically the worst way you can monetize your traffic."
Here Patel is telling a truth that many marketers often try to ignore: Although money can be made from advertising, the advertisers always make more money. This begs the question: If other people make money from my traffic, why don't I use it all for myself? So your blog shouldn't generate traffic for fun, it should primarily get people to buy your products. So if your finances are not going well every now and then, focus less on advertising and first consider whether your content can be optimized.
3. "Write more often."
Sometimes it can be so simple: After A / B testing with one post and two posts per week, Neil Patel was able to significantly increase his traffic. His tip: Do not insist on one frequency for long, write more and test yourself.
4. "Write extremely detailed content."
An outdated content marketing strategy is to only write 300 to 400 word texts. Just a few years ago, every online shop had hidden such short texts in a sidebar, where they shouldn't even be read by anyone if possible. They were only used for search engine optimization. This is not only bad for the reader, but is now also being punished by Google. Neil Patel recommends articles between 4,000 and 8,000 words, with room for very detailed explanations.
5. "Collect emails."
Even if email marketing sometimes seems a little antiquated, it is still a very successful strategy - sometimes even more successful than social media marketing. With your customers' email address, you have a trusted base of followers who are very likely to be interested in your content. For collecting email addresses, Patel recommends opt-ins such as Hello Bar.
6. "Don't worry about keywords."
The expert considers keywords in content marketing to be largely out of date. Even if today's marketing tips still revolve a lot about keywords, their importance has decreased significantly compared to the years before. Ultimately, this is a result of the numerous changes made to the Google algorithm. Of course, you should still pay attention to which keywords you are targeting your potential customer base with. Nevertheless, you now run the risk of spending too much time and money on keywords without achieving measurable success in the end. Neil Patel says: "Keywords will take care of themselves."
7. "Do not promote your product or company."
Here is a piece of wisdom that cannot be emphasized enough: Your readers are primarily looking for information or solutions - not products. That means in plain language: Do not try to integrate hidden advertising messages into your content marketing. Create informative, valuable and relevant content for your readers and separate clearly between editorial and advertising-motivated content.
8. "Don't focus too much on competition."
Of course, as a professional marketer, in addition to your own marketing, you also constantly worry about your competition: What can it do better, why is it ranking better, why is it selling more? According to Neil Patel, that prevents you from maintaining your own focus. For example, there are many reasons why poorly optimized pages rank extremely well. That shouldn't prevent you from further optimizing your own site: Don't get angry about the competition, but use every free minute to improve!
9. "Don't be self-promotional."
... at least not exclusively! In the social media area, using a page purely for an end in itself and for online marketing is outdated - it is not called “social” media for nothing. Successful social media marketing mainly works through interaction: answer questions from your fans, comment on positive and negative feedback and share interesting and relevant content from others.
10. "Show some love."
For this marketing tip, Neil Patel took a little inspiration from Instagram models. These regularly start competitions with your followers in which, for example, Skype dates can be won. You probably don't want to win a Skype date with a content marketer - unless that marketer is called Neil Patel. But you can try something else: "Ask me anything" is the name of a form of social media interaction that has recently become increasingly popular. Followers can actively ask your idol questions that you otherwise only read passively. Why not?
11. "Every accomplishment starts with the decision to try."
It may sound like a truism, but here, too, a central philosophy of the marketing guru is reflected: No matter how many marketing tips you read on blogs - you ultimately have to implement them yourself. Inbound marketing consists of more than smart advice: learning Get rid of the mistakes of others and keep improving yourself!
Originally published December 27, 2016, updated 13 July 2020
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