How do I advertise SEO services
SEO - Search Engine Optimization for Small Businesses
In everyday life, the internet has become an indispensable means of obtaining information, not least thanks to the triumphant advance of smartphones. But shopping is also shifting more and more into the virtual area, because more than every second search query has a commercial background: customers are specifically looking for products and professional services. Small companies in particular can win many or more precisely formulated new customers with relatively low budgets through search engine optimization. However, it is usually not enough to just operate a beautifully designed website, because studies show that almost 80% of all Google users only look at the search results on the first page.
If you bob around with your side somewhere in the back of the field, you don't even have the chance to draw attention to yourself and win customers. The profitable growth opportunities on the Internet in combination with the changed buying behavior of customers let the Search engine optimization (SEO) from a strategic point of view there is no alternative. What kind of measures are available? And where is the specific potential for small businesses?
SEO makes it possible: Make it big with a small business on the Internet
The economic success of a website is directly related to a good ranking. An appealing graphic design including good usability is desirable from the customer's point of view, but the so-called on-page optimization (i.e. on the website itself) plays a key role: First and foremost, it is about adding unique and keyword-optimized content that gives the website a high level of satisfaction Give thematic relevance, which is rewarded by search engines with a good ranking. Even more: By optimizing texts for certain keywords, customers get exactly what they are looking for. The same applies to the aspect of paid advertising (SEM: search engine marketing, Adwords as an example): Here, small businesses can achieve quick success with maximum cost efficiency, because usually they only pay for an actual click. The mere, but already effective, image viewing of an advertisement is free of charge. Furthermore, this type of advertising does not bother, after all, searching and often willing customers are shown exactly what they are looking for anyway. With individually definable budgets and regional opportunities in online marketing, small companies in particular have the opportunity to quickly increase sales and increase awareness. The way of text optimization is a little more arduous or 'slower', but it is worthwhile. For legal reasons alone, texts should not simply be copied by the competition: Search engines also recognize such duplicates and punish them with poor rankings. The result is bad rankings and falling sales.
Strategic link building is the basis for a good ranking
Small business owners can specifically promote their website through links to other sites (keyword backlinks). By linking to thematically relevant pages, you give your own website a high level of relevance, which Google usually rewards with a high ranking. But generally nothing should be rushed here and the motto ,Quality before quantity' apply: With this in mind, the links should be chosen carefully. A dosed approach is recommended, because a large number of links within a very short time can have a negative effect. The great advantage of all measures in the area of search engine optimization is that their effect can be traced transparently. The position of your own website in relation to certain keywords can be easily checked, and increases in visitor numbers and sales can also be recorded objectively. In this respect, laypeople can and should always look to see whether the measures taken are going in the right direction. Anyone who works with a professional SEO agency should insist on some kind of reporting in order to be able to track the progress based on numbers.
New trends and opportunities for small businesses in SEO
Many keywords that are needed to optimize texts are already so heavily used that it is difficult to use them profitably. With regard to paid advertisements, popular keywords may incur higher costs if the advertisements are to be automatically served at an effective frequency. In this respect, it is particularly worthwhile for small businesses or start-ups to break new ground in the area of search engine optimization. Video marketing is very promising in this context, as visual content itself on the search engine results pages attracts the viewer's attention much more than text elements. With videos or other interactive content, a website can be brought to life and directly 'address' customers personally. SEO videos also offer the opportunity to offer customers tangible added value or innovative customer service: How about using creative help videos (tutorials) to explain instructions or to advertise your own products / services with original videos? In this way, you can set yourself apart from the competition and anchor yourself in the minds of potential customers. In any case, the costs for a professionally created video are related to the long-term benefit. The effectiveness of this SEO measure is also increased by the fact that you can, for example, embed the video on a Facebook company page in order to carry out professional social media marketing. Due to the practically nonexistent costs alone, Twitter and Facebook should not be missing in your modern marketing mix in order to interact with customers in a targeted manner and to inform them about promotions in real time. Not only do you achieve close customer loyalty, but you can also reach a large group of potential customers through 'click-by-click propaganda' in viral marketing in the form of shared content. In this respect, all measures in the area of search engine optimization have one thing in common - a large range, and this even across borders and countries, provided you also use foreign-language content.
Conclusion: SEO is especially worthwhile for small businesses
The few considerations here are sufficient to show that your own website can be promoted quickly using search engine optimization. However, you should proceed holistically and adjust several levers at the same time in order to achieve rapid progress. Of course, a certain SEO expert knowledge is indispensable, especially since search engines regularly change their 'ranking criteria'. Since some technical settings and requirements of a well-ranking website have to be made invisible in the background for laypeople, it is definitely worthwhile to cooperate with a professional agency. The big advantage in SEO is that even small budgets are enough to achieve measurable improvements. All SEO measures can be traced in their effectiveness, which allows a high degree of transparency. And ultimately, the Internet is an indispensable marketing component in order to make one's own products or services known.
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