What are some good books for infographics

What is an infographic?

What is an infographic?

The most common definition of an infographic describes it simply as a visual representation of information and data. By combining text, images, diagrams and, more recently, videos, infographics enable data to be presented effectively. Explain complex problems in a clear and easy-to-understand way.

An infographic is:

  • A data-rich visualization of a story.
  • A tool for education and information.
  • A way to build brand awareness.

Start by designing an infographic

Although it has only recently gained general popularity, infographics have been used under the umbrella of editorial design in newsrooms around the world for many years.

In recent years, the news industry has also seen a surge in data journalism and storytelling with data, while the internet has proven to be the perfect platform for more complex, data-driven storytelling and visualization.

According to Jaime Serra, one of the world's most influential infographic designers for the past twenty years, an infographic is "a form of communication that uses visual language and text. Both languages ​​complete each other into a whole and are therefore taken on its ownnot understandable".

The term "infographics" has been adopted by many industries over the past decade, and infographics themselves have become a powerful communication tool for businesses, governments, and educational institutions. There is now a whole new audience in the business world interested in presenting data in a more engaging, insightful, and engaging way.

What makes a good infographic

Infographics have the power to present complex data in a concise, highly visual way. Used correctly, infographics are effective in telling stories by making information easy to digest, educational, and compelling.

Good infographics need to have focus and a clear idea of ​​who the target audience is and what the central message should be. Start with a meaningful title. Researchers at MIT conducted a study on eye tracking to find out how people process the information contained in infographics. They found that good headlines are the key to audience retention. Headlines cast a spell on your viewers, describe the journey they will embark on and create the curiosity to want to learn more.

In contrast to individual diagrams and graphics, the focus of infographics is on the interplay of several visual elements.

A good infographic is like a good story.

She has the ability to guide you through different stages, offering you facts and fascinating pictures along the way. You can control the flow of your infographic using numbers, headings, colors, white boxes, images, and of course, charts.

Your main job is to show the data to your viewers. Therefore, you should make it your goal to put together a balanced range of diagrams and visual elements. Your data may be presented in different types of graphs, but it is up to you to choose the type of graph that gets your message across clearly and accurately. Always follow best practices for creating charts.

The most important thing to keep in mind when creating infographics is that the key is in their simplicity.

If you are not familiar with designing complex data visualizations, we recommend that you keep it simple. You don't want your readers to work harder than necessary to understand your work. An overloaded visual aid is unsightly to look at and usually distracts from the message.

Examples of infographics

You can view our favorite collection of infographics here. Every week we explore the data that is changing our world and create a new, insightful infographic.

The story of infographics

Ever wondered where the origins of the infographic lie?

The story of infographics is filled with incredible stories, marked by crucial events and led by a few key figures.

The Info we Trust map below takes you through the long history of the visual representation of information.

We'd like to introduce you to some of the great men and women who pioneered the unification of art, science, and statistics.

Historical charts

Cave painting

It can hardly be denied that cavemen were the first to design infographics. They transformed everyday events into images by depicting births, battles, nature, death and celebrations. One of the more famous sites of cave painting was discovered in France. The Lascaux cave paintings are estimated to be 17,300 years old.

Egyptian hieroglyphics

Egyptian hieroglyphs were an official writing system in ancient Egypt that used symbols to illustrate words, letters and concepts. They were a unique, yet widely used and accepted form of communication dating back to 3000 BC. going back. These hieroglyphs mainly portrayed everyday life, work and religious content.

Early key figures

William Playfair

William Playfair is considered the father of statistical digrams as he is the inventor of the line and column charts that are so widely used today. He is also credited with inventing the area and pie chart. Playfair was a Scottish engineer and economist who died in 1786 Economic and Political Atlas published.

Edmond Halley

Edmond Halley was an English astronomer, geophysicist, mathematician, meteorologist, and physicist best known for calculating the orbit of Halley's Comet. Halley developed the use of contour lines on maps to connect and circumscribe areas that represent atmospheric conditions that vary from place to place.

Florence Nightingale

Florence Nightingale went down in history for her work as a nurse during the Crimean War, but she was also a data journalist. It was clear to her that soldiers were dying from poor sanitary conditions and malnutrition, which is why she wrote meticulous reports on the death rates in the hospitals and visualized her data. Her so-called 'Coxcomb' or 'Polar Area' diagrams helped her fight for better hospital conditions and ultimately save lives.

20th century

Alfred Leete

Alfred Leete was a British graphic artist whose work drew on many of the visual and data-driven elements that we find in infographics today. As a commercial artist, he designed various posters and advertisements and is best known for his famous war propaganda for the London Opinion.

Otl Aicher

Otl Aicher was a German graphic designer and topographer who became famous for designing pictograms for the 1972 Summer Olympics in Munich. Its simplified pictograms became a universal form of communication and appear on many of our street signs today.

Peter Sullivan

Peter Sullivan was a British graphic designer best known for his infographics created for the Sunday Times in the 1970s, 80s, and 90s. His book Newspaper Graphics is still one of the few books that deals specifically with information graphics in newspapers.

Charts and infographics have completely permeated our digital lives. Tools like Infogram make it easy for you to create your own beautiful, interactive infographics.