What are some business apps or websites

Progressive web apps - advantages for your business

Are you thinking about an app for your company? Then you may have heard of a “Progressive Web App” (PWA). If not, you will know about it in 7 minutes at the latest and you will also know the advantages over a normal app.

Definition and general

The term "Progressive Web App" hides a form of web development with extensive functionality. You can imagine PWAs as a symbiosis of an app and a responsive mobile website. Progressive web apps are based on open web standards. It is possible to write PWAs in common programming languages. These are particularly flexible apps whose functions and properties can be adapted to various conditions.

Advantages of having your own PWA

Little development effort

Since the PWA is both a website and an app that is compatible with different operating systems, the development of the PWA also incurs lower costs. Because this is faster than with a normal app. Furthermore, a PWA does not require a particularly large storage space, as there is a limit depending on the browser.

Good availability

Progressive web apps still have the advantage over native apps that they can be accessed via search engines and appear in the results. They can also be shared via links and then opened directly from an email or a messenger. This proves to be an efficiency advantage if you want to quickly show your app to colleagues or customers without the recipient having to download the app first. Another important component of a PWA is the use of a certain browser technology that also allows features of a mobile device to be used that are actually only reserved for native apps. In addition to offline use, geolocation, push messages or camera use, other features are also possible. A complete list of usable features can be found on WHAT WEB CAN DO TODAY.

So far, so cool, right? But there are more advantages:

Comfortable to use

PWAs have proven to be very user-friendly, as they do not even have to be installed and are automatically updated when a new version is available. Basically, the applications adapt to your own device and browser in terms of performance. As a result, it can differ from smartphone to smartphone.

Longer stay and returners

An improved user experience also increases the chance that the visitor will stay longer in your app or return more often; after all, nobody wants to use an inconvenient or faulty application. The example of Twitter shows that the use of the platform by a PWA increases. This led to more than twice as many tweets being uploaded and the time spent in the app increased by a fifth (pwa.bar).

Our building blocks for a PWA

When we at epunks develop a PWA for our customers, there are 3 components that are used for it. First of all, we conceive, design and develop the basis and that is nothing more than a website with functioning online features. Module B then aims to expand the application with app features such as push messages or an offline mode and to expand everything into a progressive web app. With the last module, the PWA is converted to an app using a multiplatform tool and can be submitted to the Google and Apple app stores.

Good examples of a PWA include sales apps, because relevant data can always be called up, even if the salesperson is stuck in a dead zone. The Uber driving service app and Google Maps are also available as PWA, so that a means of transport or signpost is also available here without internet.


As a further development of the web app, the Progressive Web App has some features that were previously reserved for native apps. So there is a lot to be said for having a PWA built first before you decide on a large application. With a website as a basis, you can also benefit from visitor numbers and the like.

Fancy your own PWA? Then write to us!